Motto®: Turning Brands into Rallies
Motto®, a global branding agency since 2005, specializes in crafting powerful brands ("Ideas Worth Rallying Around®") for innovative companies.
They primarily target founders and executive teams of Series A or B+ companies in Fintech, SaaS, Healthcare, and Sports & Fitness industries who are on the cusp of significant growth (like funding rounds) and require strategic rebranding to match their ambitions.
Ideally, these clients have a budget of at least $150,000+ for branding services.
The Challenge:
However, Motto® struggled to attract this specific clientele through their previous Google Ads campaigns. The results were inconsistent, leading to a limited number of qualified leads (only 8 per month) at a high cost-per-lead ($550).
The Solution:
Motto® partnered with "Marketer Near You", a results-driven ad agency. "Marketer Near You" identified the key to success: attracting high-value clients with laser-focused targeting and messaging.
The Results:
Within just 6 months, Marketer Near You transformed Motto®'s Google Ads strategy. By refining the targeting criteria and crafting compelling ad copy that resonated with the ideal client profile, they achieved significant results:
Increased Leads by 340%: The number of qualified leads skyrocketed from a mere 8 per month to a robust 35-50 leads!
Reduced Cost-per-Lead by 71%: Marketer Near You brought down the cost-per-lead from a hefty $550 to a much more manageable $160.
The Takeaway:
Motto®'s case study demonstrates the power of a well-defined target audience and strategic ad messaging. Partnering with the right agency delivered a significant return on investment, allowing Motto® to attract their ideal clients and propel their brand to new heights.