The Challenge:
OneBoard, an innovative player in the travel experience marketplace, sought to attract customers and drive bookings for Goa experiences, particularly through WhatsApp, the preferred communication channel for many Indian travelers. Initially, they faced low booking numbers.

The Solution:
OneBoard embraced Google and Meta Ads to reach their target audience. They implemented targeted campaigns showcasing the diversity and authenticity of Goa experiences offered on their platform. A key focus was driving users to connect with experience providers directly via WhatsApp for easy booking and communication.

The Results: Within just 3 months, OneBoard's Google and Meta Ads campaigns yielded impressive results:

• Increased Bookings by 325%: Daily booking conversions soared from a handful to a robust 8-10 bookings per category, totaling over 250 bookings per month!
  
  

• Event-Specific Success: Leveraging Meta Ads, OneBoard achieved phenomenal results for their Surat event. Their campaign garnered 40,000 impressions and a staggering 4,000 Ad Recall Lift within just two days, translating into over 2,000 visitors to their stall.
  
  
  

The Takeaway:
OneBoard's case study exemplifies the power of targeted digital advertising in driving bookings within the travel experience industry. By focusing on the right platform (Meta for event promotions, Google for general discovery) and emphasizing user-friendly communication options like WhatsApp, OneBoard successfully connected with their target audience and skyrocketed their Goa experience bookings.